It’s no secret that social media is a powerful tool for any travel blogger to use to promote their content. However, there are so many social media tips and tools that it might be overwhelming to determine exactly how you can best increase website traffic through social media. In this post, we will go over some of the best social media strategies you can use to increase traffic to your travel blog. Let’s get started!
1. Know your demographic and what content they want to see
Before you determine the best way to increase traffic to your blog, you need to figure out who your blog is for. Below, please see some examples of questions you can ask yourself to better understand the demographic of your readers.
- Who do you think would be most interested in your content? How old are they?
- Which social media platforms are they likely to use?
- What is the voice you can use for your Instagram and Twitter posts that will make the people in your demographic most want to click the attached article? Is it witty? Sarcastic? Friendly? More serious?
You can also use Google Analytics to see who is already reading your blog, where they are located, their median age, and the time they usually look at your blog. Once you know who’s reading your travel blog, you will know better how to use social media to market it.
2. Know the social media platforms available, and the best one to use for your brand
There are many advantages of using social media to promote your travel blog. Before you delve into the world of social media marketing, however, you need to determine which platforms to use.
In order to determine this, you’ll have to know your demographic (as discussed in Step 1), as well as a good understanding of the current social media climate. For example, Facebook has been declining in popularity among the younger generations in the U.S. in recent years. Instagram is still decently popular, whereas TikTok’s success is skyrocketing, even among brands. If the target demographic for your travel blog is on the younger side, it may be wise to not rely on Facebook so much as a way to market your blog.
Here’s a list of some of the best social media for travel bloggers and some of the top marketing strategies for each!
(We will also go over some of these later)
- Join Facebook groups relevant to your niche
- Make a Facebook page for your travel blog
- Use the scheduling feature on your blog’s Facebook page to save yourself time and schedule future posts
- Link your travel blog Facebook page to your Instagram account. This will cause your Instagram to be a “business account”
- Once you have a business account, it will be easier for you to promote products for brands and host giveaways
- Partner with brands and other blogs to drive more followers to your Instagram and ultimately, your blog
- Host giveaways to attract more followers
- Know the right time to post content
- Use hashtags
- Follow other travel bloggers on Instagram
- Join comment pods with other travel bloggers to increase your comments and engagement
- Re-pin images that your demographic might like
- Pin a relevant image every time you post a new blog post with a link to the article
- Include a Pinterest link in the same image in your blog post
- Re-Tweet posts and articles that are relevant to your niche
- Go through hashtags relevant to your niche and like and re-Tweet as many posts in the hashtag as possible
- Tweet a link to your latest blog post using Bitly and a relevant image every time you post a new one
- Make TikTok videos that are relevant to your niche – travel hacks, etc.
- Upload all of your relevant TikTok videos to Instagram Reels
- Do relevant TikTok challenges and relate the video to your niche in order to draw more views, likes, and followers to your video and eventually, your blog
- Have the URL to your blog in your TikTok bio
- Have your travel blog listed as a job on your LinkedIn page
- Post your (LinkedIn appropriate) blog posts to your LinkedIn page
- Join LinkedIn groups for your niche and post your new articles in them
3. Know the right time to post
The amount of views and engagement you get on your social media posts is completely dependent on the time of day in which you post them. This is because people are more likely to be checking their social media at certain times of the day depending on where your demographic is located and their age group. No, this doesn’t mean you have to be online at the same time every day. You can use the app Buffer to tell you which days of the week and times of day are the best to post. Then, you can use the app Hootsuite or another social media planner to schedule your posts ahead of time!
4. Engage with your followers as much as possible
It’s important to have active engagement with your followers on all of the social media platforms you use for your business. The more you reply to your followers’ comments, the more they will want to continue commenting. The more they comment, the better it is for the algorithm. And the more favored your posts are, the more the algorithm will recommend your account to accounts that follow similar accounts, and you will get more followers that way.
In order to increase engagement, there are some other things you can do aside from replying to comments. You can join Facebook groups for your blog’s niche, like we mentioned before. If you just start typing “travel blog” into the Facebook search bar, suggested groups should start coming up. Once you are in some groups, Facebook will recommend other similar ones you can join. From there, you can join and create “support threads.” You and the other bloggers can use these to comment on each others’ blog posts and Instagram content to boost engagement.
5. Use hashtags to expand the reach of your posts
One of the most important social media management tips for beginner bloggers is to never underestimate the importance of hashtags! By including relevant hashtags in your caption or in the top comment under your photo, you will draw more people to your photo. If you use really broad, general hashtags, you have a bigger chance of people searching those things and finding your photo.
For example, if you hashtag your photo with the tag “travel” or “travelblogger,” you are more likely to attract people to your photo than if you write a more specific hashtag. Whenever you type a hashtag into Instagram, it tells you how many followers each one has, so that can help you determine which hashtags to put. This website, Hashtags.org, can also help you determine which hashtags to use based on your content.
6. Collaborate with other bloggers and brands
Collaborating with established bloggers and brands can help get more traffic to your travel blog. This is because collaborating with someone else with the same amount or more followers than you will double or even triple the reach your posts are getting. You can use travel blogger Facebook groups to find bloggers to collaborate with. One way you can collaborate is to host giveaways with other bloggers and brands and ask all interested participants to follow all accounts involved in the giveaway. This will increase your following.
Once you have a decent-sized following, brands will start reaching out to you in Instagram comments or DMs asking if you’re interested in collaborating. Do some research on the brand and see what they are offering to make sure it is legitimate. One common type of collaboration with a brand is that they will offer to send you a free product in exchange for you posting a picture of it on your social media. Once you start doing this type of collaboration, other brands will see that you do it and will reach out to you!
7. Improve your blog’s SEO
If you’re not familiar with the term “SEO,” it stands for “Search Engine Optimization.” This basically refers to the number of mentions that your blog gets on the Internet. The more mentions your blog gets, the more popular it is, and the more traffic you will get to it. The more social media platforms you have associated with your blog, the more “mentions” it will have.
It is also important to make sure your blog posts contains SEO-friendly keywords that will attract the attention of people looking at travel blogs. You can use this keyword generator to help you determine keywords to use for your travel blog. You can also use this headline generator to help you determine the best SEO-friendly titles for your blog posts. This will make people more likely to click on your blog posts, improve your SEO, and draw more traffic to your travel blog.
8. Implement social sharing tools on your blog
The more your content gets shared, the more popular it will be. The more popular it is, the more traffic you will get to your travel blog. Make it easy for your viewers to share your content by implementing share buttons on your blog. Then, all they have to do is click and instantly share your posts to Facebook, Twitter, and other platforms where they can be easily shared again!
9. Repost your old content to continue staying relevant
Blog posts can help boost your travel blog’s SEO even if they are older posts. Once they are out there on the Internet with relevant keywords, they will continue to drive traffic to your blog. You can go back and update blog posts to keep them relevant and then share the updated blog posts on your social media with a new caption and photo. This will continue to boost your blog’s SEO!
10. Repost content relevant to your niche
Don’t only use your social media platforms to share your posts. Make sure you also share and repost other peoples’ content that is relevant to your niche, such as travel industry news or travel photos. The more relevant content you repost, re-Tweet, or share, the more people will see your social media platforms and ultimately, your blog!
We hope you now know some of the ways you can use social media to increase traffic to your travel blog. If you found this post useful, please share it!