China Fairs: Tips for Making the Most of Your Visit
iVisa | Updated on Mar 27, 2023

China Canon Fair Tourism

If you want to expand your business in China or establish new connections, attending a trade fair is a must. China is home to some of the biggest and most prestigious trade fairs in the world, drawing in buyers and sellers from across the globe.

In this article, we'll take you through everything you need to know about China trade fairs, including:

  • The benefits of attending a trade fair in China

  • A guide to the top China trade fairs in 2023 and 2024

  • Tips to prepare for your trip to China

  • How to apply for a Business Visa to China

Continue reading to make the most of your trip to China!

Why visit a trade fair in China?

At Chinese trade fairs, a wide range of products, services, and technologies from various industries are exhibited. Since China is one of the world's fastest developing economies, its leading trade fairs offer prime access to the market.

Attending a China trade fair offers a host of benefits for your business, including:

1. Networking opportunities

China trade fairs provide an excellent opportunity to network with other businesses in your industry. You can meet potential manufacturers, suppliers, buyers, and business partners, all in one place.

It's a splendid opportunity to establish new relationships, which can help you expand your business and increase your revenue.

2. Market your products

China trade fairs are an ideal platform to showcase your products and services to a global audience. You can demonstrate your products, provide samples, and distribute marketing materials.

Trade fairs also offer the chance to launch new products, generate leads, and get feedback on your offerings.

3. Keep up with industry trends

Attending a China trade fair lets you keep up with industry trends and innovations. You can learn about new technologies, manufacturing processes, and product developments.

This knowledge can help you stay ahead of your competitors and give you an edge in the market.

Top China Trade Fairs 2023: Which ones should you attend?

China is home to numerous trade fairs, but not all are worth attending. It also depends on your business and products, of course.

Here are the top trade fairs in China that businesses should consider visiting.

1. Canton Fair: The leading trade fair in China

The Canton Fair, also known as the China Import and Export Fair, is the largest trade fair in China and is held twice a year in Guangzhou.

It features a huge variety of products, from electronics and home appliances to textiles and garments. It attracts buyers from around the world and is a perfect platform to establish new relationships with manufacturers, wholesale dealers, and large buyers.

  • Event dates 2023: April 15 - May 5, 2023

  • Event dates 2024: TBD

  • Info and tickets: here

2. Yiwu International Commodities Fair: The best choice for small business owners

The Yiwu International Commodities Fair is held annually in Yiwu, Zhejiang province, and is China's largest daily-use consumer goods fair.

It features anything from kitchenware and toys to cosmetics and fashion accessories. The fair attracts small business owners worldwide and is an excellent event for businesses looking to source products or find suppliers.

  • Event dates 2023: October 21 - 24, 2023

  • Event dates 2024: TBD

  • Info and tickets: here.

3. China International Industry Fair: A technology and manufacturing paradise

The China International Industry Fair (CIIF) is held in Shanghai and focuses on advanced manufacturing technology. The fair covers industries such as robotics, aerospace, and information technology.

It's an excellent platform to showcase your high-tech products and services.

Event dates 2023: September 19 - 23, 2023

Event dates 2024: TBD

  • Info and tickets: here

4. Bauma China: Top tip for construction business

Bauma China is the biggest construction exhibition in Asia for businesses in construction machinery, building materials, vehicles, equipment, and everything else related to construction. It is held every two years in Shanghai.

Almost 200,000 people from 150 countries participate in this large fair, making it a huge networking opportunity.

Event dates 2023: N/A

Event dates 2024: November 26 - 29, 2024

  • Info and tickets: here

5. Beijing International Automotive Exhibition: Cars, cars, cars

The Beijing International Automotive Exhibition, also known as Auto China is one of the most important automotive fairs in the world. It is held every two years in Beijing.

Both Chinese and foreigners head to this massive fair to source and exchange information, as every automotive company in the world will be there.

Event dates 2023: November 17 - 27, 2023

Event dates 2024: TBD

  • Info and tickets: here

Other major trade fairs in China in 2023

Depending on your industry, you may want to visit these 2023 China trade fairs:

  • SFCHINA Guangzhou

  • Chinacoat Guangzhou

  • DPES EXPO Guangzhou

  • HKTDC Hong Kong International Jewellery Show Hong Kong

Tips for preparing for your visit to a Chinese Trade Fair

Attending a China trade fair requires careful planning and preparation. Here are some tips to help you get the most out of your visit:

Plan ahead

Before embarking on your trip to China, you need to plan your visit meticulously. Determine the dates and location of the event and make travel arrangements accordingly, such as accommodation, transport (tickets book up quickly), and event tickets.

If you plan to visit multiple trade fairs, ensure that you have adequate time to attend each one. Additionally, research the companies and products that will exhibit and create a schedule of the ones you want to see.

Get a China Business Visa

It's important to obtain a Chinese Business Visa before traveling to China for a trade fair. It allows business travelers to attend the trade fair, meet with potential business partners, and conduct other business activities in China.

Learn about Chinese business culture

China has a unique business culture you must understand before attending a trade fair. Research Chinese business etiquette, including how to exchange business cards, conduct negotiations, and engage in other business activities.

Understanding Chinese business culture will help you build relationships quicker and easier with potential partners and clients.

Bring business cards and marketing materials

Make sure you bring plenty of business cards and other marketing materials, such as brochures and product samples. These materials will enable you to professionally promote your business, products, and services to potential partners and clients.

Dress appropriately

China has a conservative business culture, and it's critical to dress appropriately for the trade fair. Wear professional attire, such as a suit and tie for men and a business suit or dress for women.

However, ensure your shoes are comfortable, as you’ll do a lot of walking around. Avoid wearing casual clothing or anything that may be deemed inappropriate or offensive.

Learn basic Mandarin phrases

While English is widely spoken in major cities, learning a few basic Mandarin phrases will help you navigate the trade fair and communicate with potential partners and clients who may not speak English fluently.

Basic phrases such as "hello," "thank you," and "goodbye" can go a long way in building relationships.

China Business Visa information

If you're planning to attend a trade fair or engage in other business activities in China, you'll need to obtain a Business Visa. In this section, we'll provide you with essential information about how to apply, the requirements, and the costs and processing times.

By applying with iVisa, you won’t have to navigate complicated government websites. Simply apply from the comfort of your home or office, and we’ll do the hard work for you:

  • 100% government-compliant: Our team will review all information and ensure it’s 100% compliant with government requirements.

  • Simplified form: Visa applications can be confusing and tedious. At iVisa, we’ll ensure only to include relevant questions, making the application up to 50% shorter than usual! It’s like filling out a short survey.

  • Fill out at your own pace: Save your progress, make changes, and come back to it later whenever you need a break.

  • 24/7 Customer Service: Our team is always available to answer any questions and help you solve any issues you may have while applying.

Apply online now

Costs and processing time of the China Business Visa

The standard processing time for the China Business Visa is 20 days from the moment you submit your application. We recommend you apply as soon as you know which trade fair in China you’re attending to avoid delays and issues.

The costs for this visa depend on your location. Use our handy Visa Checker Tool to find out more about the fees and requirements for you.

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More questions about China business travel?

Contact our expert customer service team via online chat now or email [email protected]. They are available 24/7 to answer your questions about visas, entry regulations, and more!

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