Key points
- The "Get Facts, Get Going" platform provides verified data on US entry and visa rules.
- The tool is designed to counter misinformation that has hindered international tourism growth.
- The initiative is a key part of the strategy to welcome fans for the 2026 World Cup.
- Travelers can now access a centralized hub to resolve confusion over ESTA and security checks.
Brand USA launches Get Facts Get Going tool to fix travel myths
A new digital platform addresses misinformation regarding US visa processes and security to encourage global tourism
Brand USA has introduced a new fact-checking platform called “Get Facts, Get Going” to provide international visitors with accurate information about US entry requirements. According to SAN, the initiative is designed to counter “pervasive myths” and misinformation that have contributed to a decline in international tourism.
The platform serves as a verified resource to clarify visa wait times, ESTA applications, and border security protocols. By providing a transparent “source of truth,” the organization aims to rebuild confidence among travelers who may be deterred by confusing or false online reports.
Preparing for major global events
The launch comes as the US prepares for a surge in visitors for the 2026 FIFA World Cup. Accurate information is seen as vital for the success of these major events. This focus on accessibility aligns with recent policies, such as when the US waived visa bonds for World Cup ticket holders to simplify the entry process for international fans.
“Travelers are often bombarded with conflicting information,” stated Fred Dixon, CEO of Brand USA. The new campaign seeks to ensure that potential visitors are not discouraged by “unnecessary friction” caused by outdated or incorrect data regarding travel authorizations.
Streamlining the visitor journey
The “Get Facts, Get Going” site features localized content for key markets including Brazil, India, and China. By neutralizing false narratives early, Brand USA hopes to stabilize the tourism sector and ensure the US remains a competitive global destination. The agency will continue to update the platform with real-time data from government sources to maintain accuracy throughout the 2026 travel season.
